In this video, we’ll go over how to view and use geolocation information in your account.
Geolocation estimates where your contacts are located so you can target your campaigns for specific regions. Each time a contact signs up for your marketing through a hosted signup form, or interacts with an email campaign, Mailchimp will gather their geolocation data. So, the more a contact interacts with your email campaigns, the more confidence we have in our geolocation data.
If you want to send targeted campaigns based on precise location data, we recommend you use your signup form to collect your contacts’ mailing addresses or zip codes. You can also add this data to your audience during an import.
For more information, check out our guides and tutorials:
More videos about email
Design and Send an Email Campaign Using Mailchimp
How to Set Up a Custom Automated Email in Mailchimp
Generate Leads with a Mailchimp Signup Form
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Key Moments:
00:00 Introduction
00:10 Geolocation Estimates
00:53 View Geolocation Data
01:33 Creating Segments
01:49 Contact Profiles
02:56 Conclusion
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About Mailchimp:
Mailchimp is an email and marketing automations platform for growing businesses. We empower millions of customers around the world to start and grow their businesses with world-class marketing technology, award-winning customer support, and inspiring content. Mailchimp puts data-backed recommendations at the heart of your marketing, so you can find and engage customers across email, social media, landing pages, and advertising—automatically and with the power of AI.
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