In this video I’ll show you how to Amplitude compares against Google Analytics and how to choose the right tool for your business.
Amplitude is one of the most powerful product analytics tools while Google Analytics is one of the most popular tools (in a world of thousands of options).
Some people view them as competitors but they are quite complementary to each other especially if you’re trying to build a scalable stack.
Google Analytics will help you understand your top of funnel activity (i.e. marketing attribution) while Amplitude will help you understand what your users do post-signup.
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