On June 12th, Richmond Chamber of Commerce members participated in a live webinar, delivered by RW Digital.
Google Analytics 4 has become the leading analytics tool to help businesses understand user data and optimize their marketing strategy. With the sunsetting of Universal Analytics in 2023, GA4 has now taken over, providing tools such as cross-platform tracking, custom reporting, machine learning and predictive analytics.
If your business didn’t transition into GA4 on time, Google did it for you - but is it properly set up? To make the most of this tool with expanded capabilities, it’s important to know its features and customize them to meet your business’s needs.
This webinar shares the basics of GA4, key features and best practices to get you started. Learn about tracking and measurement, types of reports, building audiences, and linking with other Google tools such as Google Ads and Search Console. RW Digital is certified in Google Analytics, with over a decade of experience in web technologies, digital advertising and data analytics.
This was a live online event that also included a Q&A session.
PRESENTER:
Ray Wang, founder of RW Digital