Google analytics now thinks it knows if you will buy or not .. and is rolling out metrics to advertisers
Source: Search Engine Journal
Author: Susan Wenograd
Included in the new release are:
* Predictive Audiences
This will segment out audience based off of the new predicitve features. Samples could inluce: “Likely first-time 7-day purchasers” or “Likely 7-day churning purchasers.”
* Predictive Metrics
Find what audiences might have the best chance of converting and build yourself from the ground up!