Unlock the power of your GA4 Audiences! Discover the secrets to building a strong audience foundation with Google Analytics 4 in order to drive more conversions, boost engagement, and grow your business. In this video, Sofiia will be your guide to creating 13 audiences that could give you some ideas for your business and thus help you improve your marketing strategy.
We'd love to hear from you! What audiences have you created in GA4? Share your insights in the comments below. Let’s have a knowledge-sharing session together :)
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OUTLINE
00:00 - Introduction
00:21 - What are Audiences?
00:41 - 2 Ways to Create GA4 Audiences
01:38 - Segments vs Audiences
02:58 - Audience Based on Demographic Features
04:48 - Audience Based on Engagements
06:42 - Audience Based on Current Customers
07:23 - Audience Based on Product Interests
08:19 - Audience Based on Immediate Purchase Intentions
09:17 - Audience Based on Customers’ Reengagement
11:04 - Audience Based on Customers’ Churn Probability
12:32 - Audience Based on Customers’ Purchase Probability
13:30 - Audience Based on High-Value Customers
14:14 - Audience Based on Visitors’ Interests
15:25 - Audience Based on Users’ Steps in a Funnel Using Specific Device
16:30 - Audience Based on Bouncers
17:34 - Audience Based on Converted Users From a Specific Source
18:30 - Knowledge Sharing