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Using the Conversion Path Report in Google Analytics 4

Oneupweb Digital Marketing

Google Analytics 4 provides marketers with several incredibly useful tools to see which touchpoints drive conversions. Join Content Marketing and SEO Project Manager Megan Youngerman for a quick tour of the Conversion Path report in Google Analytics.

We’ll cover:

› How to access the conversion path report

› How to change attribution settings

› How to make sense of first, mid and last touchpoints

UPDATE: Since this video was first filmed, Google announced the planned deprecation of three attribution models: linear, first-touch and time decay. Definitions of these are still included in the video!

See what’s new in GA4: https://bit.ly/3yWktwr

#SEO #Google #GoogleAnalytcs4

Using the Conversion Path Report in Google Analytics 4 | Knoovi