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User Acquisition vs. Traffic Acquisition in GA4: Tutorial

Oneupweb Digital Marketing

Google Analytics 4 has several reports under the Acquisition report menu that make marketing analytics more digestible and actionable. Learn how to use all the report features with this GA4 acquisition tutorial.

We’ll cover:

› The difference between user acquisition and traffic acquisition in GA4

› How to use the GA4 acquisition reports

› How to use the date range selector

› How to use filters on GA4 reports

› Other options for refining your reports

UPDATE: Since this video was first filmed, Google announced the planned deprecation of three attribution models: linear, first-touch and time decay. Definitions of these are still included in the video!

See what’s new in GA4: https://bit.ly/3yWktwr

#MarketingAnalytics #GoogleAnalytcs4 #GA4Tutorial

User Acquisition vs. Traffic Acquisition in GA4: Tutorial | Knoovi