Name: How to use (and understand) Attribution Models in GA4
Uploaded: 2024-02-25T14:05:25+00:00
Duration: 6 min 43 s
Description: In this video I show you how to use all the different attribution models in GA4. I also explain the difference between: 1) Last Click Attribution 2) First Click Attribution 3) Time Decay Attribution 4) Data Driven Attribution

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