Google Analytics 4 has a few new features and structures that set it apart from Universal Analytics. One of the most important structural aspects is GA4’s flat data model, which makes it perfect for machine learning.
As part of our ongoing video collaboration with Romina Henrizti of Bluebird Media, we wanted to get the low down on some of the most impactful ways that machine learning in GA4 can help marketers.
0:00 - 0:16 Features that are based on machine learning
0:17 - 1:33 New sophisticated insights
1:34 - 2:40 Predictive metrics explained
2:41 - 4:06 The powerful feature of GA4 audiences
4:07 - 6:13 Data-Driven attribution: First findings
6:14 - 7:43 The benefits of behavioral modeling
7:44 - 8:48 Key takeaways