Transitioning from Universal Analytics to GA4 can be challenging. Allison Doucette, Paid Media Supervisor at Synapse, walks through the new interface, reports, and frequently asked GA4 questions.
The GA4 Tutorial Outline:
1. 00:00 | Overview of what we are going talk about and self introduction
2. 01:02 | Home tab of GA4
3. 01:24 | Walkthrough of “reports” section
a. This also includes an overview of what thresholding means
b. Primary dimensions and secondary dimensions
c. How to add filters
d. How to download data
e. How to change the date range
4. 07:57 | Using the “Library” to customize the structure of your Google Analytics setup
a. Change which collections show up (we removed Monetization)
b. Change the default metrics for a report
5. 10:54 | Explore Reports
a. a typical report we would make with default channel group and sessions
b. went through various event names and customizing the report
c. how to share a report
6. 18:20 | Path Exploration Explore Report
7. 19:50 | Advertising Section
a. Model comparison tool
b. Conversion path analysis
8. 21:00 | Admin settings
a. Change History & Account Access
b. Checking settings from the UA migration in setup assistant
c. Finding your measurement ID
d. Events
e. Conversions
f. Audiences (minute 26)
g. Reporting Identity (minute 27)
h. Attribution settings
i. Link to Google Ads/Search Console
j. Google Signals (28:40)
9. 30:20 | Conclusion
Where to find us: