If your marketing reports show different conversion numbers across platforms, you're not alone.
For example:
Google Analytics 4 might show 120 conversions
Google Ads might report 180 conversions
Meta Ads Manager might show 240 conversions
So which one is correct?
The answer is conversion attribution.
In this video you'll learn:
• What conversion attribution actually means
• What a conversion path looks like
• The most common attribution models
• How data-driven attribution works
• Why marketing platforms report different conversion numbers
We'll break down attribution models like:
• Last Click Attribution
• First Click Attribution
• Linear Attribution
• Time Decay Attribution
• Position Based Attribution
• Data-Driven Attribution
You'll also learn how attribution works in tools like:
• Google Analytics 4
• Google Ads
• Meta Ads Manager
If you're learning marketing analytics, digital marketing, or performance marketing, this video will help you understand how marketers measure campaign performance.
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