If you're new to GA4 or if you're not sure how to figure out attribution models in an event-based model, this intro video is perfect for you. In this episode we talk about Google Analytics 4 (GA4) and how it differs from the previous universal analytics model.
At 42 Agency we believe attribution isn't a rigid science—rather, it's all about uncovering the primary channels that drive outcomes.
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0:08: Introduction to video
0:18: What is Attribution?
1:05: Visualizing Attribution on Google Analytics
1:51: Attribution model comparison : First-click vs. Last-click vs Time-decay
4:10: what are Conversion paths in Google Analytics
6:38: Choosing the right model for your business
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