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GA4 Immersion: Attribution models report

Measurelab

Module 5: MODEL - part of the the Google Analytics 4 (GA4) Immersion training course from Measurelab.

Visit https://bit.ly/4j1yJtI for more on training.

🤿 Dan's Deep Dive on how non-direct attribution in GA4 works can be watched at https://youtu.be/WGyODu4sQh0, and on the attribution reporting time can be watched at https://youtu.be/p3fhTiPFV8Q.

🔗 The link to the Google documentation on the model comparison report is at https://support.google.com/analytics/answer/10596865.

GA4 Immersion: Attribution models report | Knoovi