Create an account to use AI

Create a free account to unlock all features:

Ask questions about videos with AI
Use smart search (AI)
Save your favorite videos
Bookmark your favorite categories
Organize your favorite subcategories
Access your personalized favorites page
Access your conversation history
Personalize your homepage with your favorites

Create an account

Already have an account? Log in

GA4 Immersion: Attribution paths

Measurelab

Module 5: MODEL - part of the the Google Analytics 4 (GA4) Immersion training course from Measurelab.

Visit https://bit.ly/4j1yJtI for more on training.

📝 A blog on what the direct channel is can be read at https://www.monsterinsights.com/what-is-direct-traffic-in-google-analytics/.

🔗 The link to the Google documentation on the attribution paths report is at https://support.google.com/analytics/answer/10595568.

GA4 Immersion: Attribution paths | Knoovi