At some point, someone told you to comment 30, 40, maybe 50 times a day on LinkedIn to grow your reach.
That advice worked. For an algorithm LinkedIn replaced in 2024.
Here's what's actually true now: a single well-placed comment on the right post can reach more people than your own posts do. But 50 shallow comments a day? That's 50 signals to 360Brew that your activity is noise.
📊 WHAT THE DATA SHOWS
→ Analysis of 621,000 LinkedIn posts: comments have 2× the distribution impact of likes
→ Your comment appears in your own connections' feeds — not just under the original post
→ One substantive comment can outperform your own posts for reach
→ 360Brew saves: 5× baseline | Substantive comments: 2× | One-word reactions: noise
THREE THINGS COVERED
→ What 360Brew actually sees in your comment section (and why AI comments are just as bad as "great post!")
→ Why where you comment matters — and the 5 strategic vs 50 shallow rule
→ The audience quality concept we're building into ContentIn (not live yet — but the right mental model)
Think of your comments like micro posts. Use your expertise. Stay in the rooms you want to be seen in.
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📌 FREE TOOLS
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⏱️ TIMESTAMPS
0:00 — The 50-comments-a-day advice is dead
0:40 — Credibility: what ContentIn data shows
1:10 — What 360Brew sees in your comment section
2:00 — Why AI comments are the same signal as "great post!" — just longer
3:00 — The engagement signal hierarchy (saves, comments, likes)
3:45 — How your CTA controls your comment section quality
4:30 — Comments as a distribution superpower (621K post study)
5:15 — 5 strategic comments vs 50 shallow ones
6:00 — Where you comment classifies what room you're in
7:00 — Audience quality: the concept we're building into ContentIn
8:15 — The one thing to do today
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Think of every comment like a micro post. Use your expertise. Stay in the rooms you want to be seen in.
#LinkedIn #LinkedInAlgorithm #360Brew #LinkedInTips #ContentStrategy