The most complete free cold email course ever created. 7 hours, 13 chapters, zero gatekeeping. I spent 2 months building this so you can master B2B cold outreach from scratch.
JOIN LEAD GEN INSIDERS:
100+ hours of training | DFY cold email setup included | Weekly live coaching + 700M lead database
WORK WITH MY TEAM:
Free 30-min strategy call | 4.9/5 from 200+ reviews | For B2B businesses doing $10K+/mo
TIMESTAMPS:
0:00 - Intro: The Single Most Valuable Skill
0:02:11 - Meet Your Instructor
0:03:22 - What You'll Learn
0:04:24 - Get Your FREE Resources
0:09:33 - Why Cold Email is the Best Channel
0:10:36 - Cold vs Warm Email Explained
0:12:38 - B2B vs B2C Applications
0:14:52 - Selling Cold Email as a Service
0:15:46 - Tools and Costs (Under $100)
0:17:15 - Busting Cold Email Myths
0:19:49 - The 3 Pillars of Cold Email
0:24:24 - Technical Setup for Beginners
0:26:41 - Email Infrastructure Explained
0:39:42 - How to Buy and Configure Domains
0:48:57 - Live DNS Setup (SPF, DKIM, DMARC)
0:59:39 - Google vs Microsoft vs SMTP
1:13:08 - The #1 Mistake to Avoid
1:22:08 - Choosing Your Sending Software
1:25:53 - Why We Use Instantly.ai
1:32:22 - Full Instantly.ai Walkthrough
1:47:12 - Inbox Placement Testing
1:54:29 - Deliverability Secrets
1:58:33 - Email Warmup Strategy
2:17:28 - How to Know if You're in Spam
2:20:31 - Advanced Spam Testing with GlockApps
2:28:26 - The Recovery Protocol
2:40:51 - Building High-Quality Lead Lists
2:44:13 - Who Responds to Cold Emails
2:51:44 - Databases vs Scraping
2:58:24 - The Apollo Scraping Hack
3:04:08 - B2B Database Filters
3:23:12 - Live List Building in Apollo
3:32:16 - List Cleaning and Verification
3:43:52 - AI Lead Qualification
3:48:31 - Crafting an Irresistible Offer
3:52:10 - Strategies for Competitive Offers
3:58:36 - Lead Magnets vs Reverse Lead Magnets
4:06:14 - The Triple Tap Copywriting Framework
4:22:42 - Spintax for Deliverability
4:26:42 - Crafting the Perfect Sequence
4:33:03 - A/B Split Testing
4:39:39 - Spam Words and Compliance
4:47:25 - Live Campaign Setup in Instantly
5:12:55 - Managing Your Live System
5:16:23 - Speed to Lead and Reply Management
5:31:27 - Using a CRM for Warm Handoff
5:41:35 - Recycling Lead Lists
5:44:56 - Analyzing Data and Choosing Winners
5:46:52 - Scaling to 10,000+ Emails Per Day
5:50:58 - ROI Tracking with UTMs
5:56:41 - Building Your Management Team
5:59:44 - AI Personalization with Clay
6:22:38 - Signal-Based Workflows
6:39:05 - AI Reply Automation
6:52:47 - Omnichannel Outreach
7:06:15 - The Future of Cold Email 2025-2030
7:15:21 - Final Words and Resources
This 7-hour cold email course covers every phase of building a B2B outreach system from zero. I walk through domain buying, DNS configuration, sending software setup with Instantly.ai, email warmup, deliverability testing, lead list building with Apollo, list cleaning and verification, copywriting frameworks, A/B testing, and scaling to thousands of daily emails.
The advanced section covers AI personalization with Clay, signal-based automated workflows, AI reply handling, and omnichannel outreach combining cold email with ads and voicemail drops.
TOOLS & RESOURCES MENTIONED:
- Apollo.io - B2B lead database and scraping
- Clay - AI personalization for cold email
- GlockApps - deliverability testing
FREE RESOURCES:
CONNECT WITH JAY:
ABOUT LEAD GEN JAY:
Cold email, AI automation, and lead generation strategies for entrepreneurs. Two 8-figure companies built. 3,500+ community members. 9+ years in the game.
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