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How to SELL with COLD CALLS - The best call script for you, knowing that a good Call Script changes your sales
Cold calls are undoubtedly one of the most brutal parts of the entire sales process!
It's during a "cold call" that you will have the best chance to:
🔶 build trust
🔶 grab attention
🔶 offer your product/service
In this video, I will teach you all the necessary tips and the script that were crucial for turning complete strangers into clients.
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👉 5-Second Rule
The first 5 seconds are the most important in a call. It is during this short time that you will create, or not, a relationship and trust. This stage is vital for your prospect not to give up on talking to you.
More important than WHAT you say is HOW you say it!
In other words, the way you use your voice has the ability to create different perceptions on the other end.
Therefore, when making a cold call, it is extremely important to convey confidence and positivity. This way, you ensure that the prospect remains interested in continuing the conversation.
ATTENTION: do not use a tone of insecurity, fear, or concern, and always show interest in what your prospect says.
👉 Ask for Help
We, human beings, have a natural tendency to help people! That's why I always like to ask for help from the person on the other end of the cold call. By doing this, I show that this person is capable of providing me with guidance.
This is a great tactic for those prospecting large companies, where you will hardly speak to the decision-maker right away.
This will help you in the door-opening process, as an internal referral carries much more weight than a 100% cold contact.
👉 Explain Why You Are Calling
Here you will present your value, the problem you solve, and the results you generate with your products/services.
ALWAYS bring the benefit and transformation that your product/service generates.
👉 Situation and Problem
Always prioritize asking questions that help you understand your client's current situation, as well as their problem.
At this stage, you will be gathering information to qualify your prospects. In other words, confirm if the person on the other end has:
🔶 Buying profile;
🔶 A problem you can solve;
🔶 The capacity to invest;
Remember: ask enough to understand if the prospect could be a future client while not sounding like an interrogation!
👉 Create Urgency
It is extremely necessary to create urgency and scarcity for the next meeting. This way, you avoid the client not showing up!
By the end of this stage, you will have accomplished 3 things:
🔶 Made it clear what will happen, adding value to the next step;
🔶 Got the prospect to commit to being at the next meeting;
🔶 Showed that this opportunity is scarce;
👉 Call Plan
Getting potential clients over the phone is not an easy job. Therefore, when you finally make contact, the last thing you want to do is waste the opportunity with a terrible sales pitch.
By using a Call Script, you eliminate doubts and keep your objectives in perspective.
Have a plan to help you prepare the call script, as well as give you more confidence when making a call!
In the video, I used the Growth Machine's own call plan as an example!
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