This video is a complete masterclass on how to sell on Amazon in 2026 and use the platform as a real, accessible, and scalable financial vehicle. Throughout the content, it explains why Amazon is not just an online store, but an infrastructure designed for anyone to build income without creating a product, a brand, or traffic from scratch.
The purpose of the video is to show the complete system: from how to start correctly, how to choose the right business model, how to analyze products with data, and how to make decisions based on ROI and turnover, to transitioning to more solid models like wholesale. This video breaks down key concepts such as FBA, FBM, Buy Box, fees, analysis with tools like Keepa and SmartScout, strategic use of artificial intelligence, lead searching and validation, operation within Seller Central, and the mindset needed to scale. Everything is explained step by step, with real examples, practical analysis, and a clear path to your first sale and building a sustainable business within the Amazon ecosystem.
Key Concepts:
- Buy Box: The main purchase box on the product page; winning the Buy Box drastically increases sales.
- FBA (Fulfillment by Amazon): A service where Amazon stores, packs, and ships your inventory for a fee.
- FBM (Fulfillment by Merchant): A model where the seller manages storage, packing, and shipping on their own.
- Artificial Intelligence (AI): Tools that automate product analysis, listing optimization, and operational scaling.
- Keepa: A price and sales history tracking tool used to validate demand and seasonality.
- Leads: Contacts or business opportunities for sourcing, suppliers, or wholesale customers.
- ROI (Return on Investment): A measure that compares net profits against the investment made; key to deciding if a product is worth it.
- Inventory Turnover: The speed at which a product sells and is replenished; affects cash flow and restocking decisions.
- Seller Central: The seller control panel on Amazon where listings, prices, inventory, and reports are managed.
- Fees: Associated costs (commissions, storage, fulfillment) that impact profitability per unit.
Timestamps:
00:00 - Introduction
01:02 - Selling on Amazon?
02:10 - The Story of Alejandro PĂ©rez (Sell Like a Pro)
04:25 - Amazon Business Models
05:29 - How to Start Selling on Amazon?
12:22 - Amazon in 2026 (Reality and Opportunity)
16:49 - Opening an Amazon Account to Sell
19:25 - Fundamental Concepts of Amazon
23:38 - Tools for Selling on Amazon
57:11 - Product Analysis on Amazon
1:16:29 - Wholesale on Amazon
1:19:59 - Seller Central on Amazon
1:26:49 - What No One Tells You About Selling on Amazon
About Me:
My name is Andrés Garza. I am a young person passionate about Financial Freedom and Wealth, trained at Tecnológico de Monterrey with a degree in Financial Administration. I currently focus on Content Creation in #Finance, #Investments & #Business; and I am an Advisor in Investment Strategies (Figure 3) for the Mexican Association of Securities Institutions (AMIB).
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