In this episode, Jared Erni shares the story of how he helped Ledlie triple his boat rental business without spending a single dime on ads. Jared explains that the key to their success was leveraging the power of Google Business Profiles, implementing a sales funnel, and creating a compelling offer strategy.
Jared highlights the untapped potential of Google Business Profiles, as most businesses fail to optimize them properly. He emphasizes that Google Profiles are a gateway to exponentially growing a business, especially in the current climate where near me searches have increased by over 900%. Jared also points out that 70% of near me searches result in a same-day purchase, making it a high-intent traffic source.
To capitalize on this opportunity, Jared advises businesses to focus on ranking their Google profiles instead of their websites. By doing so, they can show up on Google search results ahead of their competitors and drive traffic to their websites. Jared also mentions that 92% of businesses rarely touch their Google profiles, providing a blue ocean opportunity for those who take advantage of it.
In addition to optimizing Google profiles, Jared recommends implementing a sales funnel instead of a traditional website. He explains that a sales funnel guides potential customers through a step-by-step process, capturing leads and filtering out non-serious inquiries. By engaging with leads in the first five minutes, businesses can increase their chances of conversion by up to 70%.
Lastly, Jared emphasizes the importance of creating a compelling offer strategy. He advises businesses to focus on value rather than price, as competing on price often leads to being viewed as a commodity. Instead, businesses should create offers that highlight the transformation and benefits they provide to their clients. Jared introduces the three-point offer framework, which includes a feature-to-benefit description, an emotional benefit, and a value add-on.
By implementing these strategies, businesses can attract more clients, increase their conversion rates, and decrease their cost per lead. Jared concludes by inviting listeners to join his free GMB challenge, where he goes deeper into these frameworks and provides guidance on mastering Google Business Profiles.
Key Takeaways:
Google Business Profiles are an untapped opportunity for local businesses, as most fail to optimize them properly.
Near me searches have increased by over 900%, making it a high-intent traffic source for local businesses.
70% of near me searches result in a same-day purchase, highlighting the importance of capturing this high-intent traffic.
92% of businesses rarely touch their Google profiles, providing a blue ocean opportunity for those who optimize them.
Implementing a sales funnel instead of a traditional website can increase conversion rates and engagement with potential customers.
Engaging with leads in the first five minutes increases the chances of conversion by up to 70%.
Creating a compelling offer strategy based on value rather than price is crucial for attracting high-quality clients.
The three-point offer framework includes a feature-to-benefit description, an emotional benefit, and a value add-on.
Quotes:
"Your Google business profile is a gateway to exponentially growing your business."
"Most websites are designed to look pretty and contain a lot of information for SEO purposes, but on average, the traditional website only converts one to 2.8% of traffic into sales."
"A sales funnel is more than just a website on the front end. It's also what happens on the back end."
"If you are competing by discounting, then you are conditioning people to view you as a commodity."
"The number one rule to marketing is to abandon all methods everyone else is doing that doesn't work."