Want to win in negotiations without damaging relationships?
“Getting to YES” by Roger Fisher, William Ury, and Bruce Patton is the ultimate guide to principled negotiation — and in this video, we break it down with powerful real-world examples.
âś… Learn how to:
• Separate people from the problem
• Focus on interests, not positions
• Create mutual gain with creative solutions
• Use objective criteria to resolve deadlocks
• Understand your BATNA (Best Alternative to a Negotiated Agreement)
• Apply Negotiation Jujitsu when talks get tough
🔸 Real-life stories include:
• The Camp David Accords (Egypt & Israel)
• The Library Window Debate
• The Orange Split Between Sisters
• The Car Insurance Dispute
…and more!
🎯 Whether you’re in business, sales, leadership, or everyday life, this video gives you practical negotiation tools from one of the most important books ever written.
👉 Subscribe for more insights on leadership, strategy, and decision-making!
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