Getting to Yes by Roger Fisher and William Ury is one of the most influential books on negotiation ever written. Instead of fighting to "win," this book teaches principled negotiation—a method where both sides walk away satisfied.
In this video, we break down the core lessons of Getting to Yes:
âś… Separate the people from the problem
âś… Focus on interests, not positions
âś… Create options for mutual gain
âś… Use objective criteria for fair solutions
Whether you’re in business, relationships, or everyday life, these strategies will help you negotiate without conflict and reach better agreements.
đź“– About the Book: Getting to Yes: Negotiating Agreement Without Giving In (Harvard Negotiation Project)
đź‘Ą Authors: Roger Fisher, William Ury, Bruce Patton
👉 Watch until the end for practical negotiation examples you can apply today.
💬 Question: Which of these negotiation tactics do you think you’ll use first? Comment below ⬇️
đź”” Subscribe to Unknown Storytellers for more psychology, history, and life-changing lessons:
👉 www.youtube.com/@unknownstorytellerss
#gettingtoyes #negotiation #psychology #booksummary #lifetips #communication #business #selfhelp #unknownstorytellerss