Effective negotiation is not just about positions and demands; it's about understanding and addressing underlying interests. In this video, Anand Subramaniam explains why understanding interests is a critical skill for creating value, strengthening relationships, and achieving mutually beneficial agreements.
In this video, you'll learn:
1. The difference between positions and interests in negotiation
2. How to identify and articulate your interests and those of the other party
3. Strategies for creating win-win solutions by focusing on mutual interests
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