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Power of BATNA in Negotiation

The Art of Negotiation

BATNA or Best Alternative to a Negotiated Agreement is a powerful concept that provides leverage and power in negotiation. It gives you the confidence to negotiate from point of strength and get the best possible deal.

Curated Negotiation Books from Amazon: https://www.amazon.in/s?k=Negotiation&i=stripbooks&camp=3638&creative=24630&linkCode=ur2&linkId=ab8766bb1a0a7f29408a919cd45de579&tag=skillbox-21

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Power of BATNA in Negotiation | Knoovi