Back-against-the-wall negotiations are where bad deals happen. If you walk into a negotiation without leverage—without a solid Plan B—you’re setting yourself up to lose. That’s where BATNA comes in.
In this video, Mark Mirra (CEO of Aligned Negotiation) breaks down BATNA: your Best Alternative to a Negotiated Agreement. This is one of the most essential tools in any negotiator’s arsenal. Whether you’re negotiating a job offer, supplier terms, or a multi-million-dollar business deal, your BATNA determines your power.
You’ll learn:
• What BATNA is and why it matters
• How to build and strengthen your alternatives
• Real-world examples from both business and personal negotiations
• How to use BATNA within Aligned’s Strategic Negotiation Framework
• Why defining Goal Zones is key to keeping control of the deal
This is practical, professional-grade negotiation training built on logic, structure, and strategic thinking.
â–¶ Want the full breakdown of the Aligned Framework on BATNA?
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