Today we're going to discuss the acronym B.A.T.N.A. (Best/Better Alternative to a Negotiated Agreement) and how it applies to business situations. The term first comes to us from authors Roger Fisher and William Ury in their 1981 best-seller "Getting to Yes". I'm going to briefly cover it for you guys and give some practical examples about what the significance of having an "alternative to making a deal" means and why it implies leverage.
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Business Guy theme (intro/outro) music by Oilcan Boyd (@LAGhouls)