One of the free ways to generate more calls is to be ranked in the Google local search results. Many people do skip the ad section and go straight down to the map listings to look for a business near by. Did you know that Google created a dashboard to show you exactly how many people are calling you, visiting your website, checking out directions, etc. This Google My Business Insights shows you a wealth of information on how to optimize your local presence. Please don’t ignore this super useful dashboard.