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Google Business Profile Masterclass 2026: Video Chapters
00:00 – Introduction: 27 Years of Strategy in One Guide
00:29 – Step 1: Setting Up for Sales (The Essentials)
01:18 – Step 2: Claim or Register? (The Duplicate Trap)
02:22 – Step 3: Choosing the Right Business Type (Rules for 2026)
04:10 – Ranking Hack: Competitor Category Analysis
05:41 – Step 4: Verification Methods (Video vs. Postcard)
06:23 – Step 5: Adding & Matching Services (AI Signal Building)
07:13 – Step 6: Opening Hours (The Trust & Ranking Factor)
07:45 – Step 7: The "About Page" Description (Keyword Optimization)
08:35 – Step 8: Photo Proof (Authenticity over Stock Photos)
09:28 – Step 9: The Truth About Google Ads
09:54 – Step 10: Going Live & Optimization
10:41 – The "Yellow Donut" Stat: Improving Local Performance
15:38 – AI Tools for Local SEO (The 5 "AI Judo" Roles)
20:56 – 7 Game-Changing Breakthroughs (What Google Actually Rewards)
21:38 – Breakthrough #1: Customer Trust vs. Business Claims
22:26 – Breakthrough #2: Dismissing "Pushy" Suggestions
23:33 – Breakthrough #3: Leveraging Free Profile Traffic
24:48 – Breakthrough #4: Packaging Services as Products
26:03 – Breakthrough #5: Organic SEO vs. Local SEO
28:28 – Breakthrough #6: Opening Hours as a Ranking Signal
30:07 – Breakthrough #7: AI Mode & Brand Reputation
31:48 – The Death of Traditional SEO Hacks (What’s Changed in 2026)
38:12 – The 3 Major Sales Shifts: AI, Business, and Customers
43:30 – The 5 Pillars of Trust (T.R.U.S.T. Framework)
1:00:09 – Visibility Secrets: Vicinity & E-E-A-T
1:09:31 – The Suspension Survival Kit: 13 Triggers to Avoid
1:17:15 – Review Mastery: Timing & AI Summarization
1:25:07 – The Ranking Accelerator System (The Final Loop)
OTHER LINKS IN VIDEO
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