If you want to compete in Local #SEO, it's important you use all the features of Google My Business SEO including the photo album in your Google local profile. The album allows you to upload both photos and videos, so prospective customers can learn more about you, your team, and your products or services before they contact you.
You'd be amazed how many people will click through the photos/videos on your Google Business Page to make a buying decision. For that reason, it's important to load your Google Local Listing with at least 5 photos and 1 video to start.
00:19 - When a post is uploaded with a photo/video to the Google my business photo album. these photos live forever with your Google my business profile. When people are considering your brand, or buying a product/service from you in their micro moment, one of the things they're doing is looking through your photo album.
01:04 - In the album you can upload a cover photo or a profile pic. When you start your Google my business local listing you want at least five photos. Now the profile pic is going to be your brand and the cover photo should be your logo.
01:52 - It's going to be something that mixes your logo with something represents your business. I like to see when I go to a Google my business profile that they have a robust amount of photos and are adding more photos every month.
02:46 - We want to see if your store, happy customers holding your products, employees in the back, before and after results, etc. Show the whole holistic view of your business. You also have the ability to upload videos.
What is Bryan Caplan Marketing?
Bryan Caplan Marketing (
https://www.bryancaplan.com) is a digital marketing agency with offices in New Hampshire and Florida. We've been in business since 2010 and have consulted and coached thousands of marketers in that time. Our marketing services include:
ā¢ Squarespace Web Design
ā¢ WordPress Web Design
ā¢ Constant Contact Email Marketing
ā¢ YouTube Channel & Video Optimization
ā¢ Google My Business Coaching & Management
ā¢ Online Reviews & Reputation Management
ā¢ Local Search Listing Management
ā¢ Google Analytics / Google Tag Manager Setup
ā¢ Unbounce Landing Page Design
ā¢ Social Media Management
ā¢ Facebook & Instagram Ads
ā¢ Search Engine Optimization (SEO)
ā¢ Search Engine Marketing (SEM)
ā¢ Pay-Per-Click Advertising (PPC)
ā¢ Graphic Design
ā¢ Professional Speaking
ā¢ Marketing Workshops & Keynotes
What are Marketing Hours?
A way for business owners to refresh or improve their website, email, or social media without having to commit to a monthly agreement.Ā
At the height of the pandemic, Bryan Caplan Marketing began working with clients to find ways to improve their websites without breaking the bank. As we helped more clients, we realized that many of them were apprehensive to review and/or improve their digital marketing because they'd been led to believe that they needed a full brand overhaul or some multi-month agreement with a hefty price tag.Ā
9 out of 10 times, that simply wasn't the case. TheirĀ digital marketing program could have "good bones" but needed a little TLC to bring back its true potential.Ā
As a way to help small business owners who may need just those few tweaks or changes, we introduced Marketing Hours.
To start, a client will come to us with a goal in mind. For instance:
ā¢ I want to generate more leads
ā¢ I want to drive more online sales
ā¢ I want to grow my email list
ā¢ I want my website to work on phones and tablets
ā¢ I want to re-engage past customers, so they'll buy again
ā¢ I want to automate my marketing, so I can focus on running the business
Clients may also have a specific punch list of digital improvements they want to make. For instance:
ā¢ I want to add a contact form to my website
ā¢ I want to optimize my Google Business Profile
ā¢ I want to facelift my social media accounts
ā¢ I want to collect more 5-star online reviews
ā¢ I want to add a way for people to subscribe to my email list
ā¢ I want to improve my page titles and descriptions (SEO)Ā
As we review the list andĀ your digital marketing channels, we'll also add some of our own suggestions or thoughts to save time, streamline the customer experience, and ultimately increase the opportunity for new sales.Ā
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