Want your real estate business to show up in Google Maps and stay there? In this step-by-step Google Business Profile tutorial, Robert Newman from InboundREM shows how to set up and optimize your profile for higher local rankings and more calls. Learn the right primary and secondary categories, what to put in your 750-word description, how to use Products and Services, Posts, photos and videos, FAQs, and review responses. We also cover proximity, relevance, prominence, NAP consistency, citations, and smart service area strategy.
What you’ll learn:
- Best review tactics and responses that lift rankings
- How to choose categories that match intent
- What to include in the 750-word business description
- Products and Services setup that actually helps
- Photos, videos, and Posts that reinforce relevance
- NAP and citation strategy to expand reach the right way
#GoogleBusinessProfile #LocalSEO #RealEstateMarketing #GoogleMaps #Realtors #SmallBusiness #InboundREM
Timestamps
00:00 - Intro
01:57 How Google’s guided setup works
03:16 Why profile completeness matters
04:08 Picking the best categories (primary/secondary)
04:44 Where to get specific: the 750-word description
05:22 Where to add what (categories vs. services)
06:49 Example description & unique value proposition
08:15 New agent? Overcome objections in your copy
11:34 Products & Services section (do this)
12:32 Add specializations (probate, divorce, etc.)
13:53 Attributes & why your address/location matters
14:44 Distance/proximity as a core ranking factor
16:29 Photos lead-in & the SEO section
17:38 Posts: small but real ranking signal
18:01 Reviews = #1 factor; respond promptly
19:37 How to write review responses that rank
20:03 High-quality photos/videos for ranking durability
21:24 FAQs: the underused “extra credit” booster
22:02 Prominence signals expand your radius
23:00 Lat/long, NAP, and how Google measures location
23:35 Smart directory strategy (not just aggregators)
24:31 Service areas in citations; moving to county terms
25:10 Case study: expanding reach (Van Nuys → 80 miles)
26:35 Set a realistic service area & grow gradually
27:36 Wrap-up & CTA
🚀 Ready to elevate your business? Explore InboundREM's real estate SEO services:
👉 Need personalized advice? Schedule a free consultation with Robert Newman here:
Dear CLIENT,
AGENT is my name and Real Estate is my game. There's a good chance that you already know that.
And likely, you're already mentioning me to anyone who's buying or selling a home.
If that's true, Thank You.
I don't take Top of Mind mentions lightly.
For the first time, I'm putting my money where my mouth is and offering the highest legally allowed Finder's Fee available if a referral you send me turns into a client.
If you would like to know the specifics, call or email me at
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