Google's In-Market Audiences are some of the most powerful & scalable targeting options inside of Google Adwords...but until recently, if your customers didn't fall into a pre-determined "bucket" you weren't able to utilize them.
In early 2018, Google released Custom Intent Audiences which allow you to provide keywords and URLs to create your own custom In-Market audience.
Currently, it's only available on the Google Display Network (GDN) but we anticipate it will be available on YouTube soon too!
In this tutorial, AdSkills teacher John Belcher breaks down how he plans to utilize this new feature to drive results for his clients.