In this video, we walk through how to create a remarketing audience in Google Adwords using events captured in Google Analytics.
In the example, I create two retargeting audiences from the traffic to a Shopify Store based on Google Analytics events that occurred when website visitors viewed a product or added the product to their shopping cart.
With Audience Definitions in Google Analytics to can virtually target any action or attribute of website visitors captured by GA in Google Adwords.
These same audiences will then show up automatically in the Adwords Audience Manager.