Are you remarketing on Google? Then your campaigns are probably broken.
This video was first shared in my private group a few weeks ago.
Here are a few Google Display campaign settings that are easy to miss and break your campaigns.
Targeting Expansion: the first one expands your audience which essentially breaks any remarketing because your audience pool is no longer just remarketing.
Turn this off for remarketing.
Content: secondly many of the exclusions you'd expect to see as default are in fact enabled.
You have to go in and physically change the sensitive and content type selections yourself, on each campaign. You can also test excluding below-the-fold which can have a big improvement on your Ad Rank, essentially giving you more clicks for your CPM.
Go on, own up, how many of you have the expansion setting enabled on your remarketing campaigns? 😇
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"when you have a predictable process, you're able to get predictable results"