Google remarketing list for search ads (RLSA) is a way for advertisers to use audiences as part of their Search Network campaign. We can target users in theses audiences specifically or just use the information to collect data on how those audiences perform. This video will show you which audience options you have to add to your Search Campaigns. How to adjust the settings to either target or observe (bid adjustments only) the audiences. Then we'll cover a few ways you may want to use RLSA in your accounts.
0:37 - Things to Keep in Mind with RLSA
2:24 - Navigating to Audience Manager
2:40 - Finding RLSA List Eligibility
3:17 - Audiences to Build for RLSA
5:24 - Similar Audiences & RLSA
6:06 - Google Analytics Audiences for RLSA
7:05 - Applying Audiences to Search Campaigns from Audiences Manager
8:05 - Targeting vs Observation Layers for RLSA Audiences
9:49 - Applying Audiences from the Campaigns Manager
10:12 - Additional Audiences to Add to Search Campaigns
12:25 - Customizing Ad Copy Based on RLSA Audiences
14:18 - 2 Strategies to Use RLSA to Find New Keywords
#rlsa #googlerlsa #remarketinglistsforsearchads #googleads #paidsearch
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