Learn how to set up Google Analytics remarketing and find GA4 audiences inside your Google Ads account. In this step-by-step tutorial, you’ll walk through how to create a remarketing audience in GA4, how to exclude users who've convertered, and how to make your new audience available for targeting and reporting inside Google Ads.
Using GA4 remarketing is one of the simplest ways to re-engage people who have already visited your website, and it gives you flexible audience conditions you can’t get with the standalone Google Ads tag.
You’ll learn how to create a custom audience in GA4, choose the right include and exclude conditions, understand 'permanent' and 'temporary exclusions, set audience duration, and verify that your lists appear correctly in Google Ads.
Once your audience is synced, you can use it across Search, Display, YouTube, and Performance Max. These GA4 audiences can help guide bidding, improve relevance, and give you deeper insight into your campaign performance.
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00:00 Introduction
00:48 Creating a custom audience
04:54 Finding your GA4 audiences in Google Ads
06:24 Next steps
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