How To Create & Use Google Ads Customer Match Lists - Step By Step Tutorial (2024)
In this video, I’ll guide you through the process of exporting customer data from Shopify and importing it into a Google Ads Customer Match list.
Whether you're looking to remarket to previous buyers or use email lists to enhance targeting in your campaigns, this tutorial has you covered.
📧 Why Use a Google Ads Customer Match List?
Remarketing: Retarget your existing customers or newsletter subscribers with personalized offers.
Audience Signals: Use your Shopify email list as a signal to help Google find similar high-value customers for your campaigns.
📊 What’s Included in This Tutorial:
Exporting Customer Lists from Shopify – Step-by-step guide to filtering and exporting key customer segments, such as VIP or high LTV customers.
Importing into Google Ads Customer Match – Learn how to import your lists into Google Audience Manager to build a Customer Match list for remarketing or as audience signals in Performance Max campaigns.
🔧 I’ll also show you how to:
Use your Customer Match lists in search, YouTube, and display campaigns.
Add audience signals to Performance Max campaigns for improved targeting.
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I help scale DTC new customer revenue w/ Direct Response Creatives + Meta/Google Ads | 8-figures generated (2023) |
http://supergrow.io | Email me at marko@supergrow.io or DM at @markoscales on Twitter.