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Most advertisers rely entirely on keywords in Google Ads — and that’s a huge mistake.
In this video, I break down custom audiences in Google Ads, how they work, and when you should actually be using them to improve performance without blowing up your budget.
I’ll walk you through the 4 main types of custom audiences, when to use each one, and which campaign types they work best with — including PMax, Display, and YouTube Ads.
You’ll learn:
• What custom audiences are and why they matter
• How to build retargeting audiences (website visitors, purchases, ATCs, and more)
• How to use platform audiences like YouTube subscribers and app users
• How to create and upload customer lists correctly
• How to build custom intent and affinity audiences for PMax and YouTube
• When layering audiences makes sense (and when it doesn’t)
By the end of this video, you’ll have a clear understanding of how to use custom audiences to reach higher-intent users and improve your Google Ads performance.
Timestamps:
0:00 Intro
0:53 Retargeting
2:27 Platform Audiences
3:55 Custom Lists
5:29 Custom Intent & Custom Affinity
7:22 Secret Tip For Pmax
8:05 Warning: Search Campaigns
8:42 Outro
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