In Episode 9 of Inside Google Ads, host Jyll Saskin Gales explores the world of custom segments and how they can elevate your Google Ads targeting.
This episode kicks off with Hazelnut 2194 asking, "How do you actually apply a custom segment to an ad?" Jyll walks you through the creation and application process of custom segments in Google Ads, highlighting their unique advantages in YouTube and Demand Gen campaigns, and pointing out the subtle differences when used in Display campaigns.
Next, Ideal Home Offer inquires, "How do you use combined segments for YouTube ads?" Jyll shares the strategy behind creating and applying combined segments using AND, OR, and NOT logic for ultra-specific targeting. She shares her personal experience using custom segments for targeting potential clients on YouTube, showcasing the power of precise audience targeting.
[NOTE: Combined segments are no longer compatible with video campaigns, you can only use them in Search and Display]
Lastly, Jaro Atry's question addresses a critical challenge: "How did you navigate Google's restrictions on personalized advertising for sensitive topics?" Jyll introduces the concept of "non-linear targeting" as a creative solution to comply with Google's strict personalized advertising policies while effectively reaching your target audience. She emphasizes the importance of ad content and the strategic assembly of custom segments to navigate around restrictions related to religion, politics, and other sensitive areas.
Whether you're looking to refine your targeting approach, navigate Google's advertising policies, or simply gain deeper insights into Google Ads' capabilities, Episode 9 of Inside Google Ads is packed with invaluable strategies, tips, and real-world examples. Join Jyll Saskin Gales for another informative episode that promises to enhance your Google Ads effectiveness and help you achieve your marketing goals.
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