In this Marketing O'Torial, Greg walks through the process of setting up a custom segment audience in Google Ads for users who may have a purchase intension. We cover how to set up this custom segment audience in your Google Ads account and how to apply the audience to the ads in your Google Ads account.
0:00 - Intro to Purchase Intension
0:11 - What is a Purchase Intension?
0:37 - Setting Up New Audience With Custom Segment
5:11 - Apply Custom Segment Audience to Campaign
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