In this Google Ads Tutorial, I’m showing you exactly how to Stop Wasting Money by mastering Geo Targeting. My name is Isaac with Belle Media, and today we are doing a deep dive into the Google Ads settings that most people get wrong. How to choose the best location for your google ads to be seen.
We’ll walk through a complete step-by-step setup—from choosing the right campaign type to the "Advanced Search" features that allow for precision Geo Targeting. You'll learn the critical difference between "Presence" and "Interest" so you don't accidentally show ads to people thousands of miles away.
The real secret to saving your budget? Exclude locations. I’ll show you how to block entire states, cities, or even countries (like Mexico or Canada) that aren't your ideal customers. Whether you are running a local window washing business or a national e-commerce store, these Google Ads Tutorial strategies will ensure your ads only reach people who actually convert. If you want to stop wasting money and start getting high-quality leads, this Geo Targeting guide is for you.
Chapters:
0:00 Intro: Stop Wasting Ad Spend
0:35 How to Start a New Google Ads Campaign
1:08 Presence vs. Interest: Which Setting is Right?
1:55 Using Advanced Search for Radius Targeting
2:45 The Power of Excluding Locations (Save Your Budget!)
4:00 How to Bulk Upload Zip Codes & States
4:45 Finalizing Your Geo Targeting Setup
Stop Wasting Money! Google Ads Geo Targeting Tutorial