Are your ads showing in the wrong city, state, or even the wrong country? You are wasting money! In this video, we show you how to master Google Ads location targeting from beginner to advanced.
Welcome to the next crucial lesson in our free Google Ads course! Choosing where your ads show is one of the most powerful ways to control your budget. Most advertisers just type in a city and move on, but they're missing the most important, hidden setting. We will show you not only how to add and exclude locations (like cities, states, and postal codes) but also how to use "Radius Targeting" for local businesses.
Most importantly, we will explain the advanced "Location options" in detail. Understanding the difference between "People in or regularly in" and "People searching for" is the secret to stopping budget waste. This lesson is a must-watch for local businesses, service-area businesses, and e-commerce stores.
➡️ In this complete guide, you will learn:
🎯 How to add and target specific countries, states, cities, and zip codes.
🚫 How to use "Exclusions" to block your ads from showing in irrelevant areas.
🗺️ How to use "Radius Targeting" for local businesses (e.g., 20km around your shop).
🚨 The #1 MOST IMPORTANT Setting: "Presence or Interest" vs. "Presence" (The "hidden" setting that costs you money!)
🌍 How to set up targeting for local, national, and international campaigns.
✅ The exact settings to use for a local business to only get local customers.
🔔 Subscribe for our next lesson in this FREE Google Ads Course, where we'll dive into Bidding Strategies!
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