Maximize your Google Shopping campaign performance with this step-by-step optimization guide! In this video, I’ll share the exact checklist my team uses daily, weekly, monthly, and quarterly to optimize Google Shopping campaigns for higher sales and profits.
Learn what to optimize and when to optimize to keep your campaigns on track, reduce wasted ad spend, and uncover new growth opportunities.
In this video we cover:
Daily Checks: Monitor Google Merchant Center for suspensions, product disapprovals, billing issues, and campaign performance anomalies.
Weekly Checks: Adjust bidding strategies, refine negative keywords, and analyze search impression share for scaling opportunities.
Monthly Checks: Optimize product data and fine tune location and time-of-day bidding adjustments for more precise targeting.
Quarterly Checks: Review trends, seasonality, and traffic quality. Leverage Google Analytics insights to uncover macro-level opportunities and improve conversion rates.
I’ll also walk you through real-time examples of diagnosing issues and applying fixes, from analyzing search terms to resolving product disapprovals.
All Links I Mention Here: 👇
🕘 Timestamps:
0:00 How To Optimize Google Shopping Campaigns
0:48 Daily Optimizations
0:55 Merchant Center Account
1:33 Product Status
2:04 Billing Issues
2:18 Impressions & Clicks
3:08 Weekly Optimizations
3:27 Bidding Adjustments
4:00 Negative Keyword Mining
4:34 Search Impression Share
6:18 Monthly Optimizations
6:28 Product Data Optimizations
6:52 Bidding Adjustments
7:08 Quarterly Optimizations
7:20 Review Trends & Seasonality
7:33 Analyze Traffic Quality
7:45 Assess New Tests & Optimizations