Want us to manage and scale your Google Ads?
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In this video, you’ll learn how to properly optimise your product data inside Google Merchant Center to improve your Google Shopping and Performance Max campaign performance.
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We cover exactly how Google uses your product feed to understand:
→ what your products are
→ who should see them
→ what search terms they’re relevant for
→ and now, how AI shopping assistants decide which products to recommend
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You’ll learn:
→ How to write properly optimised product titles
→ Why descriptive keywords matter more than branding names
→ How AI shopping assistants use your feed data
→ Common feed mistakes hurting your campaign performance
→ The correct way to optimise descriptions
→ How GTINs, MPNs, and product identifiers work
→ When to use custom labels
→ How to optimise colour, size, material & pattern attributes
→ Multipacks vs bundles explained
→ How to structure apparel product details correctly
→ Product highlight strategies that improve ad relevance
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🕘 Timestamps:
00:00 – Intro
01:59 – Optimize Your Product Feed & Data In Google Merchant Center
13:31 – More from Us
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All Links I Mention Here: 👇
📘 FREE Google Merchant Center Handbook:
📘 FREE Product Size Formatting Guide:
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