Most e-commerce stores focus on bidding strategies and campaign structure while ignoring the foundation that makes or breaks performance: the product feed.
After managing Google Shopping campaigns for dozens of e-commerce brands, I've seen how proper feed optimization consistently doubles impression share and increases conversions without touching a single campaign setting.
🎯 Start Your Google Ads Journey:
-- VIDEO CHAPTERS --
0:00 - Why Most Stores Fail at Feed Optimization
2:11 - How Product Feed Quality Affects Performance
4:00 - The Feed Optimization Priority Framework
5:18 - Product Title Optimization
8:19 - Using AI to Analyze Search Patterns
10:23 - Product Title Templates and Best Practices
12:32 - Descriptions and Attributes
14:06 - Pricing Strategy
18:46 - Product Categories, Images & Visual Optimization
23:28 - Advanced Feed Elements
27:18 - Common Feed Mistakes
28:05 - Using AI
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About:
Dan Kabakov is a Google Ads Certified Partner with over 10 years of experience managing e-commerce campaigns. He specializes in shopping feed optimization and has helped dozens of online stores improve their Google Shopping and Performance Max campaign performance through systematic feed improvements.