0:15: Introduction to Audience Targeting and Audience Signals
Philipp provides an overview of audience targeting and audience signals in performance max campaigns. Learn how audiences are segmented based on interests, intent, and demographic information. Discover how audience signals can accelerate machine learning and gain insights into excluding past customers to focus on acquiring new ones.
1:11: Leveraging In-Market and Affinity Segments
Description: Explore the power of in-market and affinity segments. Philipp explains how in-market segments help target customers actively considering a purchase, while affinity segments allow reaching people based on their lifestyle, passions, and habits. Learn how to leverage these segments to connect with your target audience effectively.
1:47: Remarketing and Custom Segments
Description: Discover the potential of remarketing and custom segments. Philipp discusses the benefits of reaching customers who have engaged with your products or services in the past. Learn how to create custom segments based on specific keywords, search terms, or related websites. Understand how Google Ads displays ads to people likely to be interested in your offerings.
2:29: Optimizing Audience Signals for PMax Campaigns
Description: Dive into audience signal optimization for PMax campaigns. Philipp shares strategies for creating ad groups based on product categories and leveraging custom segments. Learn how to extract high-performing search terms and create custom intent lists to enhance asset groups. Gain insights into Google's recommendations for using asset groups for every audience type.
3:50: Conclusion and Further Resources