✉️ Email me: sotirios@xyzlab.com
📞 WhatsApp: +65 9426 0742 Recommended Performance Max Campaign Structure in Google Ads:
Non-E-Commerce
Option 1: Test Creatives
One PMax campaign with multiple Asset Groups
Keep the targeting signal the same
Change creatives
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Option 2: Test Targeting Signal
One PMax campaign with multiple Asset Groups
Keep creatives the same
Change targeting signal
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E-Commerce
Option 1: Best for SMEs
One PMax campaign with multiple Asset Groups - one for each product group
Option 2: Best for Large E-Commerce Stores
Multiple PMax campaigns relevant to different product groups, with one Asset Group each
Option 3: Best for really small E-Commerce Stores
One consolidated PMax campaigns with one asset group (for all product groups)