Here's Chapter 3 of our Performance Max Campaign Guide series where John talks about the power of Asset Groups. Learn how Performance Max Asset Groups can give greater control and transparency over campaign performance. As well as the best practices Google doesn't want you to apply because it leads to more conversions! 😉
Performance Max Asset Groups are automatically created by Google from your campaign images, logos, headlines, descriptions, and videos. It gives you a more granular level of management. So you can see how each asset is performing and optimize them accordingly - pausing low-performing assets and investing in the high-performing ones.
We’ve experienced doubled ROAS and conversion rates just by using asset groups, and you can too with John's recommendations!
00:00 Introduction
01:39 How Performance Max Asset Groups work
04:47 Statistics that show what assets and combinations are performing best
08:37 Why you should have different Asset Groups for keywords, demographics, etc.
10:58 The importance of Customer Lists in Performance Max campaigns
Performance Max Campaign Guide Videos (On-going series):
💯 Performance Max Campaigns - Insights Tab Fully Explained!
🤔 Understanding Performance Max Listing Groups:
🔥 Introducing Google Ads Performance Max | A Broad Overview:
💯The Ultimate Guide to Google Ads for Lead Generation:
🛒 Everything you need to know about Google Ads for eCommerce:
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