š„Feed-only PMax setup, plus the 1 setting to switch off
In this video, I show you how to create a feed only Performance Max campaign in Google Ads, step-by-step, in about 5 minutes.
I duplicate an existing PMax campaign so the campaign settings stay the same, then build a fresh asset group that relies on the product feed.
Youāll see how I use listing groups and product groups to keep the right products in the right asset group, plus a simple way to add audience signals without overdoing it.
I also show the 1 setting to disable (Asset optimisation) so Google is less likely to generate extra images and videos.
This is a clean campaign type to test if you want clearer placement behaviour and easier optimise decisions.
ā© Skip to Section
0:00 Why test a feed-only campaign
0:15 Duplicate the Performance Max campaign
0:31 Create a new asset group (do not edit the old one)
1:30 Add light audience signals
2:46 Control products with listing groups and product groups
3:11 Disable Asset optimisation (the 1 setting)
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āFAQs
Q1 What is a feed-only PMax campaign?
Itās a Performance Max campaign that mainly uses your product feed, so it behaves closer to Google Shopping.
Q2 Why duplicate a PMax campaign first?
It copies your Google Ads account settings like budget and ROAS targets, so setup is faster.
Q3 Why make a new asset group?
Editing an old asset group forces headlines and a URL, which breaks the feed-only approach.
Q4 What is the 1 setting to disable?
Turn off Asset optimisation in campaign settings to reduce extra images and videos being created.
Q5 Do I need audience signals for feed-only?
Not many. I use 1 to 2 audience signals as hints, then let the feed do the work.
Q6 What do listing groups and product groups do?
They decide which products show, so each asset group only serves the right items.
Q7 Should I start with All Products or categories?
Start with All Products, then split into categories if you want tighter control and cleaner campaign performance.
Q8 Can I run feed-only PMax with Search or Standard Shopping?
Yes, just watch overlap and compare campaign performance by conversion, not clicks.
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