Are you leveraging the full power of Lookalike Segments in your Google Ads Demand Gen campaigns?
In this video, we break down the latest updates to Google Ads Lookalike targeting and how you can use them to scale your reach without over-relying on first-party data. Whether you are running influencer-led campaigns or just trying to scale your brand awareness, these new tools give you way more control.
Here is what we cover in this video:
🎥 Creator Video Audiences: The game-changing feature that lets you use the audience of a specific creator's video as your seed source—perfect for influencer strategies.
📊 New Data Seed Options: You can now build powerful lookalike segments using Android device IDs, Google Analytics audiences, and YouTube user lists.
🎚️ Manual Reach Control: Learn when to use the Narrow (2.5%), Balanced (5%), or Broad (10%) settings depending on your performance goals.
💡 Pro Tip: Why you absolutely need to set up your Lookalike segments 2–3 days before your campaign launches.
Note: These new Lookalike segments are exclusively available for Demand Gen campaigns!
If you found this breakdown helpful, let us know in the comments: Have you tested the new "Creator Video" seed option yet? 👇
Make sure to like and subscribe for more PPC and digital marketing updates!
#googleads #digitalmarketing DemandGen #DigitalMarketing #PPC #LookalikeAudiences #GoogleAdsUpdate