Feed-only asset groups in Performance Max: when they save an account, when standard shopping is the smarter play, and how to verify they're running on shopping placements. Cory Lindholm and I get into it. I'm Michael Nadalin from Market Lead.
What's covered:
- What a feed-only asset group actually does in Performance Max
- Why it works for clients where full PMax has failed
- Verifying it's running on shopping ads (the MCID report hack from Honcho)
- When standard shopping is the smarter play vs feed-only PMax
- Audience signals on feed-only: early tests, no conclusive data yet
- Why one asset group inside a fully-built PMax behaves differently to its own campaign
- Whether data lives at campaign or asset-group level
- Conversion data thresholds (the 30-50 per month rule is at the pixel level, not the campaign)
- Why hyper-segmenting kills automation on smaller budgets
- Real client results: a five-country ecommerce account hitting 500-1000 percent ROAS
Chapters:
0:00 Feed only asset groups: what we learned
1:05 Why it works when PMax is failing
3:09 Disclaimer: not a one-size-fits-all solution
4:42 The Honcho MCID report verification hack
5:45 Standard shopping vs feed-only PMax
6:45 Controls you lose with feed-only
9:19 The lifeline when PMax dies
11:25 The five-country client turnaround
12:26 Attribution and data trust
14:30 Testing audience signals on feed-only
15:32 Campaign vs asset group level data
17:04 Conversion pixel thresholds
17:34 Why segmented asset groups matter
19:07 PMax vs smart shopping advantages
19:37 Don't over-segment small budgets
21:11 Final reminder: know why you're doing what you're doing
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