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Asset Groups vs Listing Groups in Google Performance Max

Scott Redgate

Google’s Performance Max is VERY popular right now as Google is encouraging advertisers to transition to this new campaign type. Change doesn’t have to be scary. In this video, we’ll break down the definition of two important phrases that you’ll find inside Performance Max: Asset Groups & Listing Groups.

✅ Top tips for setting up a new Performance Max campaign: https://youtu.be/5Rq5zGlwtnY

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0:58 Asset Group Definition

2:10 Asset Group Specs

2:49 Listing Group Definition

3:59 Listing Group Segments

#ppc #googleads

Asset Groups vs Listing Groups in Google Performance Max | Knoovi